This piece of work is a market research into Mcdonalds and its current situation in terms of sales, problems and marketing issues.

1.0INTRODUCTION McDonald is the worlds leading food service retailer with more than 30,000 restaurants in 119 countries serving 46 million customers each day. Approximately 85 percent of McDonalds restaurants worldwide are owned and operated by independent, local anaesthetic businessmen and women. In this report, we have looked at McDonald supranational operations in order to help us acquire an insight into the forces face up the corporation. 2.0Marketing problems The management problems reveal that McDonald is veneer declining sales in its study markets around the world, especially in its major European markets. In the last four age the brand has seen all forms of set upon on it operations world-wide. Whilst the US market has showed in the send-off six months of this year slightly improvement due to strong-growing proactive strategies of adopting health conscious circuit board to stabilise the descent in sales, same-store sales in Europe, the companys second-bigge st market, fly 0.9 percent. (Copyright 2003, Reuters News Service). Our bring therefore is to approach the management problems from a selling look for perspective. We have therefore defined the marketing research problems as seen below under objectives. 3.0Objectives ·To measure consumer recognition and attitudes towards the brand. ·To find bulge out(p) the reasons for the declining sales. Whether it is an industry -wider phenomena or unique to McDonald totally? ·To find out the growth potential of the premium component of the new menu. Methodology Report is ground on unoriginal data only from various sources. 4.

0Macro-envi ronment In the heat up of increased obesity! amongst children in the UK, McDonalds have responded by recollection board themselves as healthier products (Marketing Magazine, 06/02/03). 4.0.1Political factors Health has become the binding issue in recent years and especially in 2003 as administration pressure groups and media focus their scrutiny on the food and sup industry. This is due to the increasing obesity and other... a lot of confusing tables, convey to put titles above the years and whatever the numbers were beside them, plainly yeah, you already handed this in so...good If you want to get a full essay, order it on our website: BestEssayCheap.com

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