Virgin Atlantic Airways, ten years after.INSEAD case study about the way Virgin Atlantic has been managed by its CEO and the challenges for next years.

1 Executive summary virginal is before long the three most acknowledge crack in Britain and it is commonly associated with the individuality of its founder Richard Branson. Branson is non your typical corporate clienteleman but rather a risk-taking entrepreneur that emphasizes the fun in every activity he is driving the Virgin group into. Virgins best known trading operations argon probably air travel (the Virgin Atlantic and Virgin Express airlines) and music stores (Virgin Megastores), but they are as well involved in trains, finance, internet services, wanton drinks, mobile phones, cars, wines, publishing, and espousal wear to name but a few. Although Virgin has successfully developed a differentiation scheme in to each one of these sectors, some of the groups companies are currently experiencing financial difficulties. Through a work up summary, we place four main strategic issues that will regard Virgins rising success: *Leadership - how to foster a new(a ) Branson that will be able to lead Virgin manger its new challenges? *globalization - how to leverage the Virgin brand perception in the UK to an internationalistic one? *Reorganization - how to organize much(prenominal) a large get of different companies with different agate line focus? *Financial mental synthesis - how to structure the companys capital for an optimal return on investiture? Following a through analysis, development tools such as the BCG matrix, leadership model analysis and Internet analysis, we conclude that in order to survive, the Virgin brand has to become global. We retrieve that building a leading ecumenical Internet portal, free access to all Virgins business, is critical some(prenominal) for globalizing the brand and for managing the different business trough one platform. Furthermore, we believe that Virgin should finance its expansion to the electronic commerce by raising money in the capital markets trough an initial public offering of its shares. 2Project emphasize Vi! rgin is the third most recognised... If you necessity to get a full essay, order it on our website: BestEssayCheap.com

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